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ISBN: 9780749460570
Contributors: Lindstrom, Martin (Author)
Publisher: Kogan Page, 2010
Binding: Paperback (Readerbound Available)
Retail: $32.99
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
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Citation: pg. 1
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Review: Child's Book Association
